Photo courtesy of BRKTHROUGHBusiness
Challenge-Based Experiential Concept BRKTHROUGH to open 2nd Location in Shenandoah
BRKTHROUGH – a challenge room, social entertainment experience – has announced that it will open its second U.S. location in the Greater Houston community of Shenandoah, later this year. The concept, which currently operates its sole outpost in Kansas City, KS, has attracted legions of fans for its competition-focused, fast-paced, and highly interactive games. Located in the heart of the entertainment-focused Metropark Square mixed-use development, the 20,000-square-foot BRKTHROUGH Shenandoah site at 8885 Metropark Dr. aims to become a new destination for corporate and family fun, serving a bustling stretch of I-45 that connects a multitude of businesses and residential communities between Spring and Conroe.
The concept is based around a core offering of 40 adrenaline-pumping challenge rooms that are designed to ignite the competitive spirit of its guests in a social environment. These fast-paced, interactive spaces are conceived to push participants’ physical, mental, and problem-solving abilities to the limit – with each room offering a unique challenge that lasts three to five intense minutes. Upon completing check-in, teams of two to four players race from room to room, racking up points as they tackle quick puzzles and push themselves to complete thrilling physical tasks; each room contains a maximum of 100 points, and rooms are able to be replayed as desired before participants move on to the next.
BRKTHROUGH’s rooms are divided into three categories, each presenting unique assignments that test different aspects of teamwork. Mental Rooms highlight problem solving-based contests including puzzles, code-cracking, or answering questions based on clues. Physical Rooms focus on activities that require movement, such as climbing, balancing, or racing against the clock. And Skill Rooms present challenges that test hand-eye coordination and timing, emphasizing accuracy and calmness under pressure.
Team performance is tracked in real time via RFID wristbands, and scores are displayed on a leaderboard, allowing for competitive comparison with other teams. The experience is available in two-hour ($29.99) and three-hour ($39.99) packages.
“We chose Houston as the location for our first BRKTHROUGH expansion because of its diverse and rapidly growing population — an ideal match for our concept. BRKTHROUGH is designed to cater to everyone, from small groups of friends seeking a unique and memorable outing to large companies looking for engaging team-building experiences. We are thrilled to become a part of this dynamic city as we expand our footprint,” stated Braden Holcomb, BRKTHROUGH founder.
BRKTHROUGH’s addition to Metropark Square speaks to the broader evolution of the Shenandoah area, just north of The Woodlands, into a thriving place for residents and visitors. Capitalizing on a prime location amidst business and leisure destinations, Metropark Square has established itself as a vibrant nexus that boasts multiple restaurants, an AMC movie theater, and a Hyatt House hotel, among other offerings. The incorporation of BRKTHROUGH to the development, which is managed by the Sam Moon Group, will augment a cluster of experiential concepts slated to soon open. Alongside BRKTHROUGH, Metropark Square is prioritizing this segment within its overall property configuration with upcoming launches of Game Show Battle Rooms and escape room concept Escapology.
In addition to its 40 challenge rooms, which will include several rooms new to the brand in Houston, BRKTHROUGH offers a thoughtfully curated menu of food and drink available in the BRK ROOM. Highlights will include an assortment of flatbread pizzas, wings, burgers, and nachos. On the beverage side, a self-pour tap wall will showcase a mix of local craft beers, ciders, and seltzers – as well as a few margaritas; non-alcoholic beverages will also be available.
“BRKTHROUGH is designed to offer a tactile, real-world experience where groups can come together to enjoy friendly competition and collaborative challenges. The emphasis at BRKTHROUGH is on delivering a one-of-a-kind experience paired with exceptional service, ensuring that every guest has a memorable and enjoyable visit,” Holcomb concluded.
BRKTHROUGH is a social entertainment experience designed for teams of 2-4 players competing across 40 unique and immersive high-technology challenge rooms that are a fast-paced combination of physical, mental, and skill-based challenges. The experience has two locations, one in Kansas City, KS (6403 W. 135th St. Suite E4, Overland Park, KS 66223) and the other a soon-to-open location in the north Houston community of Shenandoah (8885 Metropark Dr., Shenandoah, TX 77385). For more information on the concept, please visit www.brkthrough.com.
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