The Woodlands Wins GHBA Trailblazer of the Year PRISM Award
THE WOODLANDS & CYPRESS, TX – The Howard Hughes Corporation announced today that The Woodlands and Bridgeland have been honored with several PRISM Awards by the Greater Houston Builders Association. Both master planned communities received a number of highly coveted community awards, including the prestigious Trailblazer of the Year for The Woodlands, Best Community Entrance for The Woodlands, Best Model Home Park Design for Bridgeland, Best Realtor Team – Tamborrel Properties, and Best Direct Mail Piece for both Bridgeland and The Woodlands. The Woodlands and Bridgeland were also finalists in the Landscape Design of the Year and Marketing Professional of the Year categories. The Woodlands Hills, the newest master planned community in The Howard Hughes Corporation’s preeminent portfolio, was a finalist in the Website of the Year category.
Presented at the Greater Houston Builders Association’s Stetsons & Stilettos Gala at the Royal Sonesta Hotel in Central Houston, the PRISM Awards are an annual event that recognizes excellence in the homebuilding industry within the Greater Houston area. Facing strict judging criteria and industry competition, honorees are selected from a panel of industry experts from around the nation.
The Woodlands and Bridgeland were recognized for their success in one of the largest developer markets in the nation and their continuous sales growth year after year. The awards reflect The Howard Hughes Corporation’s dedication to design excellence and expert placemaking, its commitment to providing ample amenities and community events, and executing the best in marketing materials and industry-leading incentive programs.
The Howard Hughes Corporation notably received the prestigious Trailblazer Award for its master planned community of The Woodlands. The Woodlands was recognized for being a trendsetter among master planned communities in the Greater Houston area, as well as the nation. The community also received recognition for Best Community Entrance, showcasing its monument entry signs, complete with bronze deer sculptures.
Bridgeland, The Howard Hughes Corporation development located in Cypress, which has quickly become known as one of Northwest Houston’s premier communities, was recognized for its successful model home park design. Bridgeland’s new model park features a collection of centrally located homes with customized features, all curated for optimal customer viewing. It also amplifies the neighborly and environmental elements of the community, promoting Bridgeland’s walkability and diversity.
Both communities executed effective marketing strategies, winning for their shared Direct Mail Piece consisting of a custom-branded steak knife to honor top real estate agents of the year. As a reward for these top producers, they received not only an invitation to a steak dinner at Robard’s Steakhouse, but also branded steak knives in premium packaging – a takeaway that reinforces the communities’ branding and appreciation.
Tamborrel Properties, which is located in The Woodlands and sells in all three of The Howard Hughes Corporation’s communities in the Greater Houston area – The Woodlands, Bridgeland and The Woodlands Hills – was awarded Realtor Team of the Year.
“Our PRISM Awards are reflective of the strong, thriving communities we have helped to build,” said Heath Melton, Vice President of Master Planned Communities for The Howard Hughes Corporation. “We are dedicated to approaching master planning and design with a commitment to the environment and sustainability. It’s our hope that by taking home these PRISM Awards, people will continue to discover our extraordinary communities and call them home.”