WJPA Changes Name to The Woodlands Water Agency
THE WOODLANDS, Texas – The Woodlands Joint Powers Agency, the central management agency for the 10 Municipal Utility Districts (MUDs) that oversee water service operations for The Woodlands, announced an agreement today to rename the organization to The Woodlands Water Agency.
According to WJPA General Manager James M. Stinson, the decision to rename is part of a larger rebranding strategy for the organization and a forthcoming marketing campaign called “Woodlands Water” which will serve to better communicate the organization’s services and benefits to the community.
Stinson said, “Focus groups revealed that most residents of The Woodlands are not aware of the WJPA, do not understand what services the WJPA performs for the MUDs, and think the current WJPA name is confusing and not descriptive enough to convey the true purpose of the organization.”
After reviewing the focus group data and listening to input from members of an ad hoc committee, the 10 MUDs of The Woodlands unanimously supported changing the name of WJPA to The Woodlands Water Agency, developing a new logo for the organization, and rebranding its marketing materials to reflect the new name and positioning of the organization.
Hallaron Advertising, a full-service advertising agency based in The Woodlands, will partner with WJPA to spearhead the “Woodlands Water” marketing campaign.
The Woodlands Joint Powers Agency is the central management agency for the 10 Municipal Utility Districts (MUDs) that serve The Woodlands in Montgomery County. “The services we provide are water distribution, wastewater collection, storm drainage and tax collection services. The principal objective of The WJPA is to provide the MUDs we serve with professional, reliable and quality services consistent with fiscal responsibility. We are also committed to improving our efficiency and effectiveness at maintaining the utility infrastructure and enhancing communication with our customers.”
Source: Erin Powers, The Woodlands Joint Powers Agency