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Art & Culture

New Experiential Art Piece in The Woodlands® Illuminates Hughes Landing®

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THE WOODLANDS, TX – The Howard Hughes Corporation® (NYSE: HHC) debuts Shoal, an experiential art piece in Hughes Landing® that is the latest addition to one of the largest public art collections in the country. Commissioned from Squidsoup—the international collaborative group of artists researchers, technologists and designers known for creating award-winning digital media experiences—Shoal features 750 individual orbs of light suspended in air and programmed to seamlessly flow in mesmerizing movement to sound.

Photo courtesy of The Howard Hughes Corporation.

Shoal is a new interactive piece that adds to the diversity of our expansive art collection, reinforces the power of art in placemaking—a fundamental component of The Woodlands’ original vision for the community,” said Jim Carman, President of the Houston Region for The Howard Hughes Corporation.

The orbs are choreographed as a collective, inspired from the captivating movement patterns of shoals—large groups of fish swimming together in captivating patterns. Hundreds of speakers and LEDs work harmoniously together to create this symbolic art.

Shoal operates in different ways, depending on the time of the day. During daylight, it is an ambient moving sound piece. In the evening, it presents a delicate undulating lightwork with sound, and at specific times, the art comes alive with bursts of activity and waves of energy that last for about 15 minutes before reverting to a calmer state.




Shoal is the latest in a series of works that use our own system of hundreds of points of light and sound to create new forms of immersive and ambient works, and was designed specifically for Hughes Landing,” stated Anthony Rowe, Founder of Squidsoup. “We are honored and delighted to present the work to the residents and visitors of The Woodlands.“

Exemplifying the power of art as a wayfinding tool, the new work of art will engage visitors to Restaurant Row, inviting them through the walkway between Fogo de Chão Brazilian Steakhouse and Del Frisco’s Grille to the entrance of the Hughes Landing Band Shell and boardwalk overlooking Lake Woodlands.

The Woodlands offers one of the largest outdoor art collections in the nation, featuring nearly 90 pieces of outdoor work including the recent 35,000-square-foot mural, Flowers, by internationally acclaimed artist Alex Katz, commissioned by Howard Hughes to activate and anchor the new 2.3-acre outdoor community gathering space in Waterway Square®. Howard Hughes continues to stay true to the vision of founder of The Woodlands, the late George Mitchell, who recognized the importance of public art in creating a true master planned community.




Shoal joins other works in Hughes Landing such as Acrobática, by world-renowned artist Rafael Barrios, Firefly by sculptor John Clement, and Wind Waves by the late Mexican artist Yvonne Domenge, further enhancing the cultural fabric of the community.

Shoal is now available for the community and visitors to enjoy in Hughes Landing.

The Woodlands logo

The Woodlands, a 28,500-acre award-winning master planned community located 27 miles north of downtown Houston, was recognized two consecutive years, 2022 and 2021, as the #1 Best Community to Live in America by Niche. The Woodlands offers an unprecedented 28% of green space, leading the way among master planned communities that practice environmental preservation. It is home to 120,000 people, and nearly 64,000 people work in the community. The Woodlands has received numerous past accolades including the Vision Award, Development of Distinction from the Urban Land Institute; three-time honoree of “Master Planned Community of the Year,” four-time recipient of “Humanitarian of the Year” and “Trailblazer of the Year” in 2018 by the Greater Houston Builders Association; American Trails Developer Award; Environmental Planning Award from the American Society of Landscape Architects, Texas Chapter Houston Section. The Woodlands is a community of The Howard Hughes Corporation®, which supports over 180 local causes in the Houston region through its HHCares program. For additional details, find us on Facebook, Twitter, and Instagram. The Woodlands is a community of The Howard Hughes Corporation, which supports over 180 local causes in the Houston region through its HHCares program. For more information, visit For additional details, find us on Facebook and Twitter.

Howard Hughes logo 2022

The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the U.S. Its award-winning assets include the country’s preeminent portfolio of master planned communities, as well as operating properties and development opportunities including: the Seaport in New York City; Downtown Columbia®, Maryland; The Woodlands®, The Woodlands Hills®, and Bridgeland® in the Greater Houston, Texas area; Summerlin®, Las Vegas; Ward Village® in Honolulu, Hawaiʻi; and Douglas Ranch in Phoenix. The Howard Hughes Corporation’s portfolio is strategically positioned to meet and accelerate development based on market demand, resulting in one of the strongest real estate platforms in the country. Dedicated to innovative placemaking, the company is recognized for its ongoing commitment to design excellence and to the cultural life of its communities. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC. For additional information visit