Custom Text


VEL Institute Executive Director receives National recognition in Las Vegas

By  | 

THE WOODLANDS – James Greene, Executive Director of Veterans, Entrepreneurs, and Leaders (VEL), was recently recognized as a “30 under 30” recipient at the Business Elite Awards Gala in Las Vegas.

James Greene Executive Director VEL Veterans Entreprenuers and Leaders Institute
James Greene, U.S. Navy Veteran, small business owner, and VEL Institute Executive Director. Photo courtesy of VEL Institute.

The VEL Institute congratulates our Executive Director on his recent recognition by the Business Elite Awards “30 under 30” Gala. The gala and award ceremony honoring the 2023 Business Elite’s “Under 30” awardees took place on Feb. 28, 2023 at the Bellagio in Las Vegas. The evening was a celebration of the achievements of the most promising young entrepreneurs and executives who are making an impact on the business world before turning 30.

Greene enlisted in the United States Navy in 2012 where he served two tours of duty for Global War on Terrorism (GWOT) as an Anti-terrorism Specialist. He continued his career as a civilian contractor, working as a Weapons Based Instructor for operational private security forces. In 2020, Greene founded SwoleConnect, a personal development firm and athletic brand. Clients are introduced to his philosophies METRECON and Potent Masculinity as pillars of their personal wellness. His work has since been featured on NBC, CBS, FOX, and USA Today.




Two years later his company acquired Total Warrior Combat, a premiere American Mixed-Martial Arts promotion. As the Executive Director of VEL, Greene continues to work on creating impactful relationships by providing free collaborative learning environments that support the growth and development of entrepreneurs, veterans, and community leaders alike.

On being selected for this award, Greene said, “This recognition is not just an individual accomplishment, but a testament to the potential of all veterans. As a veteran, I have seen firsthand the incredible strength and tenacity that our nation’s heroes possess. With the right support, training, and resources, they can transform their military skills and experiences into powerful tools for success in the civilian world. I look forward to collaborating with our community partners and stakeholders in empowering our veterans to continue their service through entrepreneurship and philanthropy.”

VEL is dedicated to the personal and professional development of Veterans. From those who are transitioning from military life to civilian life and those who want to rise in their organizations or start their own business.

We provide this personal and professional development through community integration of the entrepreneurs and leaders. We have keynotes, lunch & learns, and courses that are for Veterans, entrepreneurs, and leaders alike. We provide opportunities for connection and growth through each of these avenues.




Supporting VEL means you are providing opportunities to veterans to participate in these programs free of charge. You are helping us pay for our speakers, lunches, courses, and operations. You are allowing veterans, entrepreneurs, and leaders to integrate and grow together.

To find out more, including how to participate or get involved, send an email to

The VEL Institute, established in 2016, is a 501c(3) nonprofit public charity organization governed by a volunteer board of directors.